Creators: Who Runs OnlyFans? CEO, Owner, What’s Next

📢 Who Actually Runs OnlyFans in 2025?

Short answer: Keily Blair. As of 20 August 2025, she’s the Chief Executive Officer of OnlyFans — the UK-based subscription platform that everyone knows, whether they admit it or not. If you’re a creator, marketer, or just nosey about the money machine behind the headlines, this piece breaks down who’s in charge, who owns the thing, how the cash flows, and what might happen next.

OnlyFans has tried to position itself as a “broad church” — comedy, fitness, lifestyle, celebs — but let’s be adults: the platform is still synonymous with 18+ content and enforces a strict age limit. That’s the reality creators operate in. In the year to 30 November 2023, the company hauled in $1.3bn in revenue (up 20% year-on-year) and posted $658m in pre-tax profit, while creators collectively cashed out a massive $6.6bn. Creator and fan accounts both jumped by nearly 30%. Those are not small ripples — they’re tidal. And Blair’s own line about being a “leading digital entertainment company and a UK tech success story” is, frankly, backed by the numbers.

Ownership-wise, the picture’s simple: OnlyFans is owned by Leonid Radvinsky via Fenix International. He bought the platform in 2018 from founder Tim Stokely (who launched it in 2016 with backing from his investment banker father). Since then, Radvinsky has reportedly received more than $1bn in dividends — eye-watering by any metric. Meanwhile, Fenix has been in talks with potential buyers, and reports suggest a stock market float is unlikely for now. Translation for creators: don’t assume the goalposts are fixed. Big money often means big moves.

📊 OnlyFans Leadership & Money Snapshot (2022–2023)

Those 2023 figures show OnlyFans is still in growth mode: revenue up 20% to $1.3bn, with pre-tax profit up a quarter to $658m. The creator economy conversation can be noisy, but when creators share $6.6bn in a single year, you can’t call that a fad. Even more telling: nearly 30% growth in both creator and fan accounts. More makers. More buyers. More transactions.

On the ground, we’re seeing a mainstreaming of adult creators into the broader influencer scene. NPR clocked this shift, noting that sex workers are running the same playbook as top creators — controversy, virality, and platform-native hustle — to pull attention and subscriptions [NPR, 2025-08-18]. At the same time, crossover pros like tennis player Sachia Vickery have openly talked about OnlyFans income as the “easiest money” they’ve made — again, signalling that creator revenue diversification is becoming totally normalised [The Times of India, 2025-08-18].

Regulatory drag is the main headwind. El País reported that a UK online age verification test cut visits to porn sites by roughly half — a massive behavioural shift if rolled out widely [El País, 2025-08-19]. For OnlyFans, any friction hitting 18+ traffic funnels impacts conversion and retention, which is why leadership signalling and compliance chops at the CEO level matter so much right now.

😎 MaTitie SHOW TIME

Hi, I’m MaTitie — the author of this post, a man proudly chasing great deals, guilty pleasures, and maybe a little too much style.

I’ve tested hundreds of VPNs and explored more “blocked” corners of the internet than I should probably admit.
Let’s be real — here’s what matters 👇

Access to platforms like P***hub, OnlyFans, or TikTok in United Kingdom can change on a dime — and your favourite might be next behind a wall.

If you’re after speed, privacy, and reliable streaming access — skip the guesswork.
👉 🔐 Try NordVPN now — 30-day risk-free. 💥

Works a charm in the UK, keeps your browsing private, and it’s easy to cancel if it’s not your vibe.
No risks. No drama. Just pure access.

This post contains affiliate links. If you buy something through them, MaTitie might earn a small commission. Cheers for the support — it genuinely helps.

💡 Who Is the CEO of OnlyFans — And Why It Matters

Let’s ground it. As of today, OnlyFans’ CEO is Keily Blair. She’s been the face of a more buttoned‑up, compliance‑first era — key when your platform is both mainstream and strictly 18+. Under her watch, the company’s public stance has sharpened: it’s a digital entertainment business with big‑league UK tech credentials, not just an adult site that got lucky in lockdowns.

Why should creators care? Because leadership sets the tone for:

• What products ship next (messaging, discovery, live features, anti‑piracy tooling).
• Where the brand is allowed to advertise and integrate (payment rails, ad partners).
• The compliance posture (KYC/AML rigour, chargebacks, and the dreaded payouts friction).

Ownership also matters. OnlyFans isn’t VC‑dependent — it prints cash. Owner Leonid Radvinsky (via Fenix International) acquired the platform in 2018, and it’s been a dividend machine since. When an owner has already pulled north of $1bn in dividends, you’re dealing with a mature cashflow mindset: growth is welcome, sure, but risk controls and steady margins are king.

Now, about strategy: Although OnlyFans keeps pointing to comedy, fitness, lifestyle, and celebrity content, consumer mindshare is still dominated by adult. That duality isn’t a PR problem — it’s a product reality. Adult is sticky, high‑ARPPU, and retention‑heavy. Diversified categories help lower brand risk and broaden advertisers, but the engine remains the same: parasocial access monetised through subscriptions, PPV, tips, and bundles.

From where I sit — running content across 100+ country sites at Top10Fans — the most successful creators in 2025 are doing three things:

1. Blending mainstream influencer tactics (short‑form virality, collabs, PR stunts) with paid conversion funnels on OF.
2. Building off‑OnlyFans asset value (email lists, Telegram/Discord communities, SMS) to own their audience.
3. Staying hyper‑compliant (ID checks, watermarking, platform policy hygiene) to reduce account risk and payout stalls.

And yes, the wider culture is catching up: NPR’s piece on adult creators out‑influencing influencers nailed it — sex sells, but so does outrage and novelty, which is why extreme stunts keep trending [NPR, 2025-08-18].

📊 What the Numbers Say About the Road Ahead

The 2023 numbers are a Rorschach test. If you’re bullish, you see $1.3bn in revenue and $658m pre‑tax profit as proof the subscription model is robust even in a tighter ad market. If you’re cautious, you focus on regulatory friction. The UK’s trial around age verification halving visits to adult sites hints at how policy can throttle funnels overnight [El País, 2025-08-19].

Let’s call it straight:

• Creator expansion is real: nearly 30% growth in creator and fan accounts. That’s a rising‑tide effect for discovery and retention.
• Payouts at $6.6bn show that the middle class of creators — not just the whales — are taking home serious money.
• The adult‑to‑mainstream crossover is normalising. Athletes and celebrities dabbling on OF add social proof, pushing fence‑sitters to try it. See: Sachia Vickery’s candid take on how simple the money flow can feel when you’ve got profile and a plan [The Times of India, 2025-08-18].

Now, about the corporate chessboard: Fenix (the holding company) has been in talks with other suitors, and a public float is reportedly unlikely. That tells you they’re shopping for strategic fit and/or premium valuation without IPO scrutiny. If a deal lands, expect a renewed content safety push, more brand‑safe categories, and potentially a bigger push into live events or commerce integrations.

What should creators do as this plays out?

• Double‑down on owned channels. If verification regimes change, you’ll want a direct line to fans.
• Clean up your compliance act. Any new acquirer will scrutinise KYC, model releases, and content classification.
• Get smarter with pricing ladders: free‑tier teasers, paid DMs, live upsells, and tiered subs. If funnels get choppy, AOV strategy matters.

🙋 Frequently Asked Questions

❓ Who is the CEO of OnlyFans right now?
💬 As of today (20 August 2025), that’s Keily Blair. She’s emphasising compliance, growth, and keeping OnlyFans on the right side of regulation while still letting creators get paid.

🛠️ Is OnlyFans safe for creators in terms of payouts and policy?
💬 It’s one of the more stable payout machines in the space, but you’ve got to play by the book: ID checks, proper releases, no under‑18 content, and respect DMCA rules. Keep docs tidy — it saves headaches later.

🧠 Will tighter age checks kill traffic to OnlyFans?
💬 Age gates can dent top‑of‑funnel, sure. A UK trial reportedly cut porn site visits in half. But OnlyFans’ strength is loyalty and direct relationships — creators who build off‑platform communities usually ride out policy swings better.

🧩 Final Thoughts…

If you came for a name, here it is again: Keily Blair is the CEO of OnlyFans, with ownership sitting under Leonid Radvinsky’s Fenix International. The platform’s 2023 numbers are still thumping, creators are getting paid, and mainstream acceptance is creeping in — even if policy winds gust. The smart move? Act like a small media company: diversify channels, get your compliance tight, and keep your value ladder sharp.

📚 Further Reading

Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇

🔸 We worked out who actually started the OnlyFans stunt war, and the answer is so surprising
🗞️ Source: The Tab – 📅 2025-08-19
🔗 Read Article

🔸 Lil Tay Says Working 9 to 5 Is for ‘Failures’
🗞️ Source: Cafemom.com – 📅 2025-08-18
🔗 Read Article

🔸 Sachia Vickery On Juggling OnlyFans And Tennis Career: ‘Easiest Money I Have Ever Made’
🗞️ Source: News18 – 📅 2025-08-19
🔗 Read Article

😅 A Quick Shameless Plug (Hope You Don’t Mind)

If you’re creating on OnlyFans, Fansly, or similar platforms — don’t let your content go unnoticed.

🔥 Join Top10Fans — the global ranking hub built to spotlight creators like YOU.

✅ Ranked by region & category

✅ Trusted by fans in 100+ countries

🎁 Limited-Time Offer: Get 1 month of FREE homepage promotion when you join now!

📌 Disclaimer

This post blends publicly available information with a touch of AI assistance. It’s meant for sharing and discussion purposes only — not all details are officially verified. Please take it with a grain of salt and double-check when needed.