💡 Why Brits ask “What’s the average OnlyFans income?” and how this guide helps
If you’re thinking about starting an OnlyFans in the UK or just curious whether mates online really make bank, you’re not alone. Creators post flexes, tabloids shout six-figure wins, and yet most signup pages show tumbleweed. This article cuts through the hype: we’ll use platform-wide figures, recent creator stories and market signals to give you a realistic breakdown of average incomes, earning brackets, and what actually moves the needle in 2025.
You’ll get: platform-level stats from company filings, real-world creator examples, a UK-focused earnings table you can use as a quick benchmark, plus practical steps to boost revenue without burning your whole life online. No fluff — just the streetwise truth about pay, effort and risks.
📊 Snapshot: OnlyFans economics and what it means for UK creators
| 🧾 Metric | 📊 2024 Platform Figure | 🔍 Creator Impact (UK) |
|---|---|---|
| Total company revenue | $1,400,000,000 | Healthy platform — more paying subscribers = better discovery |
| Creator payout share | 80% | Creators keep more than on many ad-based platforms |
| Creators (global) | 4,600,000 | High competition — niche and marketing matter |
| Subscriber accounts (global) | 377,500,000 | Large audience pool; converting requires funnel work |
| Total spent by subscribers | $7,200,000,000 | Plenty of spend — but concentrated among top creators |
| Typical UK creator income (common range) | £0–£2,000/month | Majority earn near lower end; a minority scale high |
| Top-tier UK creators | £5,000–£50,000+/month | Top creators capture a large share of spending |
Those platform numbers matter: OnlyFans reported $1.4bn revenue and a payout model that leaves creators with 80% of subscriber spend, which is why you still see creators turn this into viable incomes — sometimes huge ones — even while most accounts make little (company filings summarised by 24noticias via The Guardian). [24noticias / The Guardian, 2025]
What that table shows in plain terms:
- The pool of paying users is big, but creators are many, so median income is low.
- The 80/20 split plus rising subscriber spend ($7.2bn globally in 2024) makes it possible for dedicated creators to scale.
- Stories of big earnings (Complex’s piece on Capri Cavanni is one example) highlight potential, not the norm. [Complex, 2025-10-10]
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💡 How UK creators actually earn — breakdown, funnels and examples
Earnings on OnlyFans come from a mix of subscriptions, PPV (pay-per-view) content, tips, and paid DMs. In the UK context, VAT, income tax and National Insurance reduce take-home pay, so gross figures can mislead.
Common earning brackets you’ll see in the UK:
- Hobbyist: £0–£100/month — posts occasionally, uses no paid promo.
- Side-hustle: £100–£1,000/month — regular content, some cross-promo, basic funnel (Insta/X/private Telegram).
- Semi-pro: £1,000–£5,000/month — consistent posting, custom content, collaborations, regular paid DMs.
- Pro/top-tier: £5,000+/month — full-time creator, team or manager, brand deals and large subscriber base.
Why such variance? Two big reasons:
- Attention concentration. A small percent of creators capture most monthly spend. Bloomberg asked if OnlyFans can go mainstream; a core takeaway is that mainstreaming increases audience but also brings more creators and new content types — changing discovery dynamics. [Bloomberg, 2025-10-09]
- Promotion and platform mix. Creators who convert free followers from Instagram, TikTok or X into paying subscribers consistently outperform those who rely only on platform discovery.
Real-world corner case: Capri Cavanni moved from a vet-tech job to six figures on OnlyFans — this kind of jump is real but exceptional and depends on consistent marketing, niche positioning and timing. [Complex, 2025-10-10]
🙋 Frequently Asked Questions
❓ How much do UK OnlyFans creators earn on average?
💬 The simple truth: most creators earn under £200/month. A small share scale to £1,000+ monthly, and a tiny top tier makes five- to six-figure annual incomes. Platform-wide spend and an 80/20 split make big earnings possible, but competition is fierce.
🛠️ Can I make steady income part-time?
💬 Yes — but it needs structure: post schedule, a clear funnel from socials to paid content, and occasional paid promos. Treat it like a small business, not a hobby.
🧠 Is OnlyFans still growing and worth joining in 2025?
💬 Yes. Company filings show growth in creators and subscribers and rising total spend, so demand exists. But mainstreaming means more competition and the need for smarter marketing. [24noticias / The Guardian, 2025]
🧩 Final Thoughts…
OnlyFans in 2025 remains a real revenue channel for creators who treat it strategically. Platform growth and an 80% creator payout mean the money is there, but it’s distributed unequally. If you’re UK-based, factor in taxes, build an owned audience, and prioritise repeat-paying fans — that’s where predictable income lives.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 “OnlyFans Star Capri Cavanni Traded Her Vet Tech Job for a Six-Figure Income”
🗞️ Source: Complex – 📅 2025-10-10
🔗 Read Article
🔸 “Can OnlyFans Finally Go Mainstream?”
🗞️ Source: Bloomberg – 📅 2025-10-09
🔗 Read Article
🔸 “OnlyFans revenue and creator stats (2024)”
🗞️ Source: 24noticias (summary of company filings) – 📅 2025
🔗 Read Article
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📌 Disclaimer
This post blends publicly available information with editorial analysis and a bit of AI assistance. It’s for informational purposes only — not financial or legal advice. Double-check taxes and platform rules for your situation. If anything’s off, ping us and we’ll update.